About AverageGuy Coaching
Our Mission
AverageGuy, Inc. was founded with the mission to positively impact the lives of at least 1 million men through online education, books, one-on-one coaching, live education programs and by supporting organizations with similar missions. Every activity we take on is done with this mission in mind. We firmly believe that when a man believes in himself he becomes a shining beacon for the people he leads, surrounds himself with and supports. We help men build this confidence through education in effective communication, personal presentation, relationship development, emotional stability, crisis management and many other areas of personal growth. We also believe that it is good for men to learn what it means to be selfish in a healthy way, by creating balance in their life and spending time and effort on themselves and things that make them happy. When they do that they deliver the best version of themselves to the people (wife/girlfriend, kids, boss, friends, etc.) in their lives...everybody wins.
This Months Featured Coaches
Phil Gilliam
In 2002, Gilliam began making plans to start his own relationship & dating coaching business that would target who he thought needed it most: men like himself who were simply never taught what to say or do with the female gender...in other words, the average guy.
In 2007, Gilliam founded AverageGuy.com, a relationship coaching site for single and married men (who want to still date their wives and keep romance alive), and sold his first book, "Bringing The Better Deal: A Life-Changing Men's Guide to Approaching, Getting, and Most Importantly Keeping The Women They Desire" to Tate Publishing. "The Better Deal" is available in bookstores now.
Jessica Plancich
Jessica is a Los Angeles based marriage family therapist, wellness practitioner and a writer, coach and co-owner of AverageGuy, Inc. For over 10 years, she’s worked with individuals, families and couples to actualize their fullest potential and bring it into their relationships. She offers both a clinical and female perspective on coaching men in their relational and personal journeys. Her professional, direct and yet candid approach offers solid insight and practical directives to motivate and inspire men to be exceptional.


